Direct marketing, PPA models and energy services

For facility operators and producers

Our expertise enables efficient direct marketing and market-based eco-power contracts along the energy value chain. We focus on tailored PPAs – long-term electricity-supply agreements designed specifically for large industrial clients, energy suppliers and operators of renewable-energy plants.
In addition to PPAs, you can also market electricity from renewable sources directly on the energy exchange through the market-premium model.

Operating or planning a renewable-energy park?

Photovoltaik- und Windanlagen auf einem Feld

Whether through direct marketing under the market-premium model or via long-term PPAs, we’ll help you bring your renewable electricity to market efficiently and cost-effectively. Would you like to discuss your specific requirements or submit a request to market electricity from your wind or solar installations? Then use our customer portal – we look forward to hearing from you!

Market renewable electricity now

For smaller PV systems

Eine Scheune mit Solaranlagen auf dem Dach

Do you operate a PV system with an output below 750 kW and want to move into direct marketing quickly and easily? Then please contact our colleagues at EWE VERTRIEB GmbH.

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Get the most out of your battery project

Whether you already run a storage system or are planning a large-scale facility, we can help you optimise it through targeted flexibility marketing and a market-oriented trading strategy. Our trading division gives you access to all relevant energy markets – from the spot market to balancing power. Together, we’ll develop the right pricing model for your large-scale battery investment. Contact us and together we’ll identify the best market strategy for your storage assets.

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Further information on PPAs and subsidised direct marketing

A Power Purchase Agreement (PPA) is a bilaterally negotiated electricity-supply and offtake contract between a generator and a buyer. On the upstream side, PPAs are particularly suitable for:

Renewable energy installations whose subsidies have expired
Installations under lower base remuneration and
New projects not eligible for tendering or
New projects that can only achieve a low tender price but have further potential to be realised

Each PPA is negotiated individually and defines the terms of eco-power delivery, including the allocation of key risks such as plant technology, market prices, weather conditions and feed-in profiles. Pricing mechanisms and the issuance and handling of green certificates (HKNs) form part of the contractual framework.

Concluding a PPA requires technical systems that allow the direct marketer to reduce feed-in remotely and retrieve real-time feed-in data.

The introduction of the market premium model in early 2012 created an effective instrument for the integration of renewable electricity directly into the electricity market.

Since then, facility operators have marketed their electricity volumes through experienced direct marketers on the energy exchange and receive a market premium from their grid operator. This premium (subsidy) balances out the difference between the technology-specific market value and the applicable feed-in tariff.

To qualify for subsidised direct marketing, the installation must be eligible under the German Renewable Energy Act (EEG) and the operator must notify the direct marketer of any disruptions or planned downtime. The installation must also have a technical interface that enables the direct marketer to control feed-in remotely and retrieve actual generation data.